Ep 116 · 54:09
Full transcript
Machine transcribed. Not yet read against the audio.
0:00Speaker 0Push your limits, train with precision, see the results. At Equinox, that's high performance loving.
0:26Speaker 1Learn a trade and start your new career faster and more affordably than you think. No more waiting,
0:54Speaker 0Welcome back to the Peptide of the Week Podcast. I'm your host JD Denham sitting right next to me with a little bit of a different, different flare on the podcast today is my cohost and buddy, Mr. William T. We're
1:08Speaker 0here on the same side of the table. That the same side? We're on the same side. And we have our, TV right here. The camera's right here. Just so you guys get a little visual of how all this stuff works. Cause we didn't tell we started doing this. We can see ourselves here. It's hard not to look at ourselves, but we're supposed to look there. Now you get a little bit of our world. Not, it wasn't intentional. So we're going to tell you a little bit about our world.
1:34Speaker 0kind of how things started a little bit, like when, you know, your face is out on the internet a lot and people listen to podcasts,
1:40Speaker 0we get intrigued and they like to know kind of what's behind the curtains and kind of how probably this podcast led to this podcast because it was just by accident to a degree. It was not
1:54Speaker 0we kind of stumbled onto something awesome. And so we wanted to tell you a little bit about ourselves,
2:00Speaker 0which led to some different companies that are doing pretty well and just some cool stuff. So that's what we are doing today. Now you will be listening to this when I am probably on an airplane back from Prague.
2:31Speaker 0We wanted to record this before we left so that he has some fresh time to kind of spend with his hopefully new
2:40Speaker 0Cause we're still going to have to do a couple of Q and A's when you're there. We're there. And,
2:45Speaker 0so we're going to do our best to give you some good stuff. But again, we wanted to start off and just tell a little bit about
3:03Speaker 2Yeah, no doubt. And if I ever like roll, if I, it looks like I'm rolling my eyes at something he said, where am I?
3:10Speaker 2It's, I'm not. I just had this tendency to like think like this and it looks, and then while he's talking, makes
3:21Speaker 0Will doesn't like being on camera. Doesn't like it. He's just not his thing. He is very good at running
3:31Speaker 0We were joking yesterday because we had a company meeting and we were laughing about how
3:41Speaker 0And I was just talking to Will about how 3 amazing the warehouse looks and how awesome it looks. And he said, JD was running it and that was up to him, it would be in a cardboard You
4:00Speaker 2how we're gonna We're moving the people around and then build some walls. But I like to plan stuff out. And so this this room, like, I had no idea what the hell I was doing on the podcast. So I did a lot of research and
4:13Speaker 2a lot of AI help to research and figured out, like, degrees of camera angles and where they ought to be
4:20Speaker 2if people are sitting across from each other and schematically did it. And then I'm pretty handy. Like, I can build most everything.
4:33Speaker 2And then it went from there. And I had Brandy help me a lot. The also the funny thing is this entire time of designing this entire room,
4:40Speaker 2I because I don't ever watch podcasts and I don't I don't I'm not social media. I'm not social media. I didn't know. I figured that we would be sitting next to each other. And so the whole thing is designed for us to sit over there next to each other. Yeah. And then once it's all designed, everybody's like, all right, cool. And we sit across like, well, that like totally ruins
5:01Speaker 0design of everything. What I had planned. He was looking at tables because he was, he was like researching, like podcasts and tables. So the difference in our personality is pretty funny. If you haven't picked up by now, if you're new here, you'll get it. So I don't really give a shit. That table looks good. Okay, cool. That works. And that's just my personality. Let's sit down and talk where Will likes it.
5:22Speaker 0Yeah. He likes it. He wants to research it and he needs to look right and he needs to feel right. And that's why we're so radically different. That's why it's
5:31Speaker 0like attract, so to speak, but you know what I mean? Like, that's why we're very different and we do very different things in the business and they work well. And then we sit down on a podcast
5:45Speaker 0face 1, like where I'm on the face. I'm so used to cameras where I'll tell a story about when we went to Vegas. He said that, can I say that? Yeah, go ahead. Yeah. So I always say to Will, because we have so much going on. I call it getting current because we run multiple businesses and it's chaos and we have multiple employees and whatnot.
6:01Speaker 0And so I say, let's get current, bro. Let's fly up to Vegas So there's no distractions and let's sit down and talk about the businesses and like where we want to go, make sure we stay on the same
6:19Speaker 0And instead of getting right into the jugular, I was really curious because now we're employed to the degree where we don't have to both work 18 hour days and like 7 days a week and like all these different jobs.
6:33Speaker 0do what we would do best. And so I said, well, you know, what exactly do you love? Like if you can choose what you do each day, what would you love to do? And you were saying,
6:54Speaker 0And, 4 The 1st thing was to get like, do the more research, have time for research because you've done that forever and you haven't had a lot of time with that. And then
7:02Speaker 0about 60% of the time, and then you get like your brain hurts. You would like to put that on hold for a 2nd and then like make
7:13Speaker 0He constantly betters it over and over. I'll see you here 11:00 at night with the video cameras and Will's in 1 of his zones.
7:20Speaker 0You know what mean? And like, that's why but so then so you answered that question, and I said, what was the 2nd thing? I don't remember what you said. Well,
7:28Speaker 0well, you basically, you said, what's your least favorite? Yeah. So you then you, then I said, well, what's your least favorite? Like, without hesitation, he said Podcast. And I was like, woah, I knew, you know, cause he doesn't like to be on camera or it's not his thing, but I wasn't expecting it to be.
7:42Speaker 2You kind of like stepped back a little bit from the Absolutely. So like I don't here's the thing is that I'm so busy that,
7:51Speaker 2being doing recording the podcast is such yes. It is a it's a time consumer Yeah. When I have so many things, which is why we can never do this in the afternoon because I will not be able to focus on this podcast because I'll just be thinking about all the shit that I need to be doing and it's past time is passing me by and then it won't be good. So we gotta do this 1st
8:15Speaker 0this. What I dislike is that it It came out quickly, so I was like, woah, but like you don't dislike it. Just a just takes a lot of time.
8:23Speaker 0Because you run the back end of the movie. Yeah. There's just a lot of Yeah. Yes. Time consuming I just sit on my camera and, like, post shit, like, do videos and, like, I got a videographer and, like, we go to the gym and lift the shit. And I was like Yeah. Holding everything. The computers and shit. But I don't we but and that's okay, though. The funny thing, you know, I like that. I would rather do that. Yeah. Because so then so then he said that and he goes, well, what's your favorite thing? Said podcast. I
8:48Speaker 0like, because I have another podcast and I love, I love sitting down and talking to 1 of my good friends like we've done forever, you know, and also sitting down with guests
8:56Speaker 0cause like everybody has a story and everybody, like I love sitting down with people that are a hell of a lot more intelligent than me and picking their brains about supplements,
9:06Speaker 0diet, nutrition, gut health. Gosh, I could do it forever. It's so interesting to sit in. Mean, what a freaking blessing. We have a podcast that just
9:17Speaker 0We didn't plan it. That's doing extremely well. And now we get to sit down with really big names,
9:26Speaker 2Yep. Mean, me. Yeah, that's great. This is great. We met some really, some really cool people, some and helpful. Like, I've
9:34Speaker 2always lived a life going, being a little bit stubborn and not wanting to ask for help with anything, you know, like most of us. Right? But,
9:51Speaker 2even if you think you make anything on your own merit, like you have so many damn people help you along the way. But
10:04Speaker 0what's made most things. It's been cool because some of the people we used to like talk about and like, you know, listen to some of the stuff they'd put out, we have sat down with them now and interviewed them and it's just, man, what a blessing. You don't even see kind of cross that line. It just kind of happens.
10:18Speaker 0Because we were, as we were putting the companies together, we were just running at Mach 90,
10:23Speaker 0trying to catch up with everything that was kind of happening because all this rad stuff was flowing. So we were running so fast. I don't think we were able to even catch up and be like, this is freaking awesome. Yeah, never. But,
10:34Speaker 0but let's start, let's talk a little bit about kind of the beginning of how it kind of started, because it kind of started
10:42Speaker 0If, you know, if you've been following the podcast or at least mine, you'll know some of the story of my personal story, which I'm pretty open about my life. I am very vulnerable
10:51Speaker 0to the world and, you know, some people like that, some people don't, but it's mine, so whatever. But when I married my bride, which I didn't want to get married, I got, we both are sober.
11:24Speaker 0So when I met my, my, the woman who, which would be my bride, I let her know we're not, I'm not getting married.
11:30Speaker 0So sign right here and let's notarize it. And we hold on to that forever, but I'll date you forever because I would, you know, But anyways, my wife is a blessing. She's a gem. She is just the kindest human ever. And she was patient. She waited. And finally we got married.
11:47Speaker 0however, left turn, she relapsed 6 months after we got married. And, we went through a really, really rough time now.
11:55Speaker 0Long story short, due to a good friend who was also an Alcoholics Anonymous spared me from,
12:01Speaker 0making a very bad decision when I was angry at my wife and almost cheating on her. I got a call, was about to cheat on my wife 1 night because I was angry and I was thinking of myself and poor me and F my wife. She can't believe she did this to me. And I was gonna Ronde would do this gal. And I got a call from a guy in AA and alcoholics anonymous.
12:23Speaker 0there's a pause. He said, yeah, JD, you could do that. He said, or, you know, what you could do is, you could be the man I've watched you grow into, which is a man of integrity and a man of character.
12:39Speaker 0And man, I was smacked in the face by that because all my other friends were like, F her. And like, I was starting to like listen to them.
12:47Speaker 0And I was like, wow, just dumbfounded by that. Cause it's such an obvious, like it's my wife, you know, she needed me regardless of the point. Like he goes, let me ask you a question, JD, have you, when you were drinking and doing drugs, did you,
13:00Speaker 0did you ever, bring drugs into anybody's house when they asked you not to? I'm like, Oh man. So did you ever, you know, you're, you're mad because she was lying and hiding drugs in the house. He's like, let me ask you a question. Did you ever
13:28Speaker 0live with integrity because if we don't, we relapse or like, that's what we've seen in numerous, numerous people. So we're not so integral because we're so integral. We're so integral because we will probably relapse if we're not, you know? And so here's the story where I met Will and that relapse with my wife. Now from that time on, I was supporting my bride and, you know, she was in rehab. She did a 90 day stint. Then when she got out, she was on fire and she was a totally different person. They got her off all the medications that the last rehab had put her on and she was totally sober.
14:03Speaker 0Our relationship is amazing now, but I started, she started going to a Monday night meeting with the secretary and running that meeting. So to support her, I started going to that meeting
14:13Speaker 0and, fell in love with it. To this day, it's probably 1 of my favorite meetings. It's just rad people,
14:20Speaker 0you know, a lot of my good friends came from that meeting that I met and that's where I met Will at that meeting. So if my wife did not relapse and have that, that time where we went through a rough patch,
14:32Speaker 0I might not have probably wouldn't even have met you. It was a different, it just put us onto that trajectory. And like, it's funny if like you're going through some shit,
14:40Speaker 0you know, and you believe in God or higher power, like let it kind of unfold. Cause a lot of times those hard times lead to something rad. Yeah. When 1 door closes,
14:48Speaker 2another 1 opens. Yeah. And, but it was a little slightly different. So like, I think I met you. Yes, it was because of that meeting, but that's where you had met my sponsor, my sponsor and I too. So
15:14Speaker 2Well, I got out of I was sober for maybe like 8 months or so. Had a sponsor, was doing doing things okay.
15:21Speaker 2Made a bad decision to, like, move away, move out of sober living, like 45 minutes away, you know, with traffic.
15:33Speaker 2but I've gotten better since. So anyway, 1 month goes by, I start drinking and then I say, and opiates are usually my thing. Like, it would always devolve. It would start with drinking and then go to opiates and then, you know, heroin
15:57Speaker 2I was training people. I had a brand new truck. I had my dog that I loved in my back of my truck, but I went to go buy some some opiates and dude jumps in the car. He's like, here, do you want some of the raw materials? And as I should have known that it was fentanyl,
16:46Speaker 2so I, it like basically I pushed too bad. I have a push to start if I didn't actually good thing. Have a push to start. Cause if I had that keys, I wouldn't have made it in there and I would've just, the car would've been stopped and I would've slowly fell out and just died with my dog eating me in a week. Right? But luckily I could start the truck and I guess I was conscious, but I don't remember it. Yeah. U-turn and then really fell out and slipped the gas. What? Bam. So,
17:19Speaker 2made me not want to do it again. But also it's like that event, like I had been I had been very unhappy with myself for the quite a number of years before that. So like that, that event was not like, oh shoot. Yeah. I'm an alcoholic. I should stop. That was the final culmination of things. So anyway,
17:37Speaker 2called the sponsor, was going to 2 meetings a day. And then he said, Hey, I mean, me and my new sponsor,
17:46Speaker 2Whereas just kind of a sponsorship line group. We just talk about the books and talk about real
17:56Speaker 2that was when Chad brought me to your house and that's when I met you. I think I had said hi to you before. Yeah.
18:05Speaker 0he's a big guy, so it's hard to like not notice. Will, he always had his dog with him and
18:14Speaker 0asked me to sponsor him. He had 3 years and I was like, wow, I've never sponsored somebody that had 3 years already. But, anyways, he and I sat down at my house at my kitchen table. It was a Wednesday at 06:00
18:27Speaker 0started reading the book and we just hit it off because we loved Alcoholics Anonymous. I mean, we would have these amazing
18:38Speaker 0I said, listen, it's 06:00 Wednesday. Let's meet at my house every, every Wednesday at 06:00 and let's read this book cover to cover. So I said, let's read it. Let's talk about it. Let's just, and that's how it started. That was like the very beginning of,
18:55Speaker 0soon after he's okay, now he calls me, can I bring, you know, 1 of my sponsees? That was Will. Then it was me,
19:01Speaker 0Will and Chad sitting at the house and we were sitting there and then it would be another guy chat about another guy and then another guy. There's 5 guys in my living room,
19:33Speaker 0And we would try to read the book. We'd get like a page in and then just all these rad
19:39Speaker 0would stem from that. About 30 guys were sitting in my living room because alcoholics anonymous was shut down. Everything was shut down. And then my wife got pregnant. She didn't want a bunch of people in my house, as you can imagine. And I kind of got sick of it too. So we moved it to a church, which gosh, we're 70 plus. So just from 1, my wife relapsing
20:12Speaker 0Now after a lot of the meetings, 1 of the things where Will and I, our friendship started to blossom was, we're both into fitness and health and,
20:24Speaker 0We'd always talk about it. Hey man, what about this? Have you tried this? And we'll, we'll, always have it. He always had a small little supplement thing that he was doing.
20:33Speaker 0But we would talk about them too, like, and we would like, what if you tried this and this? And a lot of the times when we would talk about certain guys that he liked, I'm like, dude, I watched that guy too. And like, it just was such a connection. And we'd sit there after the meeting and talk for forever. Push your limits, train with precision, see the results.
20:54Speaker 0Personal training backed by real data, unlimited group fitness classes from yoga and pilates to strength and conditioning. Elevate your post performance ritual with saunas, steam rooms, cold plunges, and more. Everything you need to lock in and unlock your potential at Equinox. Start today at equinox.com.
21:26Speaker 1Learn a trade and start your new career faster and more affordably than you think. No more waiting,
21:57Speaker 0of our friends kind of came from that meeting. It was good, solid dudes that were really chasing sobriety. They were really like living that life of, you know, doing what they needed to do. And like, it just was a strong group.
22:11Speaker 2if you're getting sober and now you have all this angst and energy, right? And you're a male, like, what do you want to do? Well, lift weights. Yeah. That helps.
22:58Speaker 2you would come and Alyssa and then a whole bunch of friends that really kept a big group together during COVID.
23:06Speaker 2And that was that big old box with all that shit in it, bro. You remember how heavy that was? And then I said, hell with it. You know what? I'm gonna buy a big chain and we're gonna chain it to a tree out here and make it look like the city box. Right? And then we thought I thought I was really sly. And then finally, the city people, the sheriffs came and said, look, we know the boxes have been there. We're like, you know you guys are here, but we're about to start some other, like, activities,
23:41Speaker 0When you guys started that and then when it really like kind of started to take off, I think we're, you know, now we're like good friends and we've been friends for probably years.
23:50Speaker 0COVID hits, COVID goes for years, right? And as mortgages were doing well, then they started to slow down. And I started to get into the fitness,
24:00Speaker 0We were trying to do stuff like I would keep going, Hey man, let's do this video. Like, let's go, let's, let's go downtown.
24:07Speaker 0Let's film ourselves like down on HB. This is a true story. And like, we'll talk to people like they come up to us back, like, tell us about health. Like what's a good healthy diet? It was like, absolutely not.
24:20Speaker 0chance I wanna do that. No. Kids. People will love it. And then like, and then like, I'm like, okay, well, wasn't not going to do that. Then I just started
24:27Speaker 0doing my own thing. And then I started my fitness channel, but I did start to, like, I wanted to interview him because he's freaking smart as hell and he's into the same stuff. So I did an interview
24:50Speaker 0And we talked about it for probably like 15 minutes. Was interviewing him, but like that was real, the real start
24:59Speaker 0I mean, well before it had been nourished and what it became, but we started there. The 2nd 1 was we were out in my backyard. We were talking about some different compounds and
25:12Speaker 0And then my channel started to grow really well and my fitness channel took off and like it just started to evolve and
25:18Speaker 0do really well. Now when that was growing, I was selling a carnivore diet plan because that's what I'm, that's my diet.
25:27Speaker 0the people would ask me, well, what type of supplements do you take? Because everyone wants to take what you're taking. And then what, you know, can you help me get them? Well, I would get my supplements from Will. And so basically we said, Hey man, so why don't you, if why don't I talk to him about him? Why don't you give me this at a price? I'll put a margin on it and sell them to my people. And then that's how it started. And then we just started
25:53Speaker 2the Mar the price that I'm giving you is not enough because now I need to hire somebody and there's packaging expenses
26:10Speaker 0don't, I didn't know you were, I didn't know how much money. All I did not knowing about like what you got things for was
26:17Speaker 0just like a typical, like wholesale retail, I just doubled. You just doubled. And I was giving you clue if it was good or bad. That's all I knew. And then, but yeah, he came. He's like, Hey man, I'm not making enough money. We're selling a lot. I'm like, Yeah. Alright, let's renegotiate.
26:30Speaker 2And then we did, we said, Okay, you know what? Shit. You wanna just do this together? And the good thing is is we we are both not greedy. It also helps coming from
26:41Speaker 2because you're pretty damn grateful for everything that you have or get. And so we're like mean, both of us said, we're
26:48Speaker 2not greedy. Like my I was always raised, my uncle, who's pretty successful, was always like, alright, you just gotta work hard to get 51% of every company. I didn't even know. I thought that that had to be somebody had to be a majority owner.
27:02Speaker 2But I said, I don't really want to do that. I don't wanna fight with you over a percent. I don't wanna fight with you about anything. Like, that's that is important to us is Yeah. Is be just generous
27:15Speaker 2and said, can we be like 50 50 partners? And she said, damn, of course. Oh. 0, didn't even know that. Okay.
27:21Speaker 2Yeah. But and then we just said, yeah, everything is just split. Who cares? I think probably at that time that was you taking more of a hit.
27:29Speaker 2But so the, but that was good. And you're like, just rolled off your back. No big deal. I'll take it. No problem. So that's important in regards to business
27:40Speaker 0A lot of people say don't do it. And I think that does stand firm for a lot of people. If you can show respect and bend sometimes and hold steady sometimes if it's really important, I think that's where we both show that respect. I could tell certain times when I'm kind of not in agreement, but like, you're like, I can tell you're leaning towards that. I'm like, okay, cool. And vice versa, you know, that if like certain things, I'm like, no dude, trust me, I don't want to do that. There's a respect. And then I think if any, any, any business
28:06Speaker 0owners that are friends or family can just stick with that holding true to integrity. Like sometimes you gotta let go like what you want and like bend for your
28:32Speaker 2dynamic where So raggedly. Yeah. Yeah. We are opposites. And so, like Opposites. We will never get into a point where I think that this is where a lot of businesses,
28:46Speaker 2You know what I'm saying? They go, why is my partner even How can I get him? Like, yeah. What what do and if he's gone,
28:56Speaker 2If that were the case here, this whole thing would fall apart. Like, so JD does everything that he does, I cannot do and I will not do.
29:05Speaker 2Right. Too bad. No matter what. Vice versa. I can't vice versa. It was, like, solidified by that conversation. What do you love? What do I love? And they're total opposites. Mhmm. And both are necessary components. And we cannot do I can't do what you do. You can't do what I do. We need each other. And
29:23Speaker 2there's respect and and also trust. Like Yeah. I know that you're good at what you do, and I don't need to know I don't need to be up in your business and micromanagement. A lot of times we don't even know what the hell is doing My to dude, I just trust you. But trust you. Cool. Just do it and same and vice versa. It's a,
29:40Speaker 0the opposites track again, to speak is such a good way to say it because we are just so radically different and it works so well.
29:54Speaker 0in January, right around that. And it became an actual company and we were fiftyfifty. And like, I think by March
30:01Speaker 0we moved out of the garage, which we started in the garage like a lot of companies got our 1st place in Huntington Beach, small little dinky little office, just a tiny little office.
30:16Speaker 0Vegas to go to this conference to see if we were going to want to branch out and do some wholesale stuff.
30:30Speaker 0and let's just talk about it. And he's like, dude, I'm like, let's do a 10 minute bro. So we're like in the win
30:38Speaker 0and my video camera's there. I think we had the video, the mic still, but like the lighting sucked because we were going out into the outside, which was light sucked,
30:47Speaker 0but it was still a good video. Like we, that was the 1st 1. We dropped that. When we got back,
30:55Speaker 0do another 1. Let's be unique. Let's so sit on every time like we do 1, let's do it in a different section of Huntington Beach because we're both from Huntington Beach. And so we did the 1st 1, 2nd 1 on,
31:06Speaker 2in Huntington, the 3rd 1, 2nd section, but people were like, dude, I can't hear you. And also about the 3rd 1, said, okay, I can't handle this with no organization. So this
31:39Speaker 0So I forgot about that because now I've been doing podcasts for a long time and I've had some people that want to know exactly what we're going to talk about. And like, Brandy's going to laugh at this because like, I don't think about it until I sit down. I just, I love talking to people and like, I can like really like get
31:58Speaker 0but like it doesn't work well for a lot of people. Even she's like, no, I need to know like 7 days in a bounce, like what's the topic? I'm like, why? Yeah.
32:07Speaker 2And luckily I just wanted to get at least so we didn't miss anything during the thing. Like the good thing is we could,
32:16Speaker 0I'm like, let's just sit down and figure it out. And he's like, we're not doing anything unless it's going to be quality. And I love that about him. It's really why some of the stuff we do is, has the quality that it has. It's this guy right here, because he won't put his name on anything that's not
32:37Speaker 01 of the rad things about it. Like me not seeing how important that was until now. I love that. It's just his foresight on a lot of things that he had put into place
33:06Speaker 0it's just that cohesiveness that like, and then when we'd sit down and do the podcast now,
33:23Speaker 0it's not normal because it's weird to see you. Like we can see ourselves right there, which is weird. Right? But Will would be like looking at himself as he's talking, then he'd look now Will, I know him, so I don't get disrespected by this. And he would have known him for a long time when he
33:45Speaker 2But when I'm talking, it looked like he was rolling his eyes at me like he didn't agree with. I'd be like, you got to stop doing that because I didn't, I wasn't offended, I was like, no, I get, I know why you're doing that. But like, you know I mean? Absolutely. It's growing pains. I also, all of sudden my friends call me like, can you like not be writing emails while you're doing it? It looks like you're working the whole time. Look at himself. Like, because maybe I was, I don't know. I went like on the computer. Right? Yeah. Like answering emails. I don't think I was. It just made it look like it because I wasn't,
34:14Speaker 0I may be a little bit frenetic. Don't think that was, I don't think we made it a podcast yet. We were just doing that because we were trying to talk about different supplements. And then,
34:30Speaker 0He, he, I said, Hey man, can we make this into a podcast? He said, I can do it easy. And I'm like, let's make this into a podcast. Like it just, it just happened. We were not planned to sit down and have a podcast
34:44Speaker 0and have 600,000 viewers a month. Yep, not at all. And then we, we sat down and started talking and it was, now it's a podcast and apparently people liked it and they were listening and like, dude, like if you look to the old stuff, oh my gosh, dude, it was like 2 guys. You had a white background. I was in my other house, my home office. We were talking and people seemed to love it for whatever reason. And it kept growing. And then all of a sudden we had hit like a 100,000 viewers
35:09Speaker 0and neither of us knew even knew what that meant. Like we were like, Oh, is that good? Mario was like, dude, are you kidding me? That's like, like, it doesn't happen for podcasts. Most fall like falter dude. Like you guys are like, and then we're like doing the research. I'm like, Oh shit. Like that's like the top 1% of podcasts, which what? And then now it just has keep it. So then we finally grew and kept in here and like, well, let's make this legit. Yep. Yep. And then we decided, and then I think it really did like it really,
35:35Speaker 2and, and never, yes, it, it upped our game. Like we, we upped our game and ensure up the viewership and made it a lot easier for people to see. Yeah. Watch and want to watch. Yeah. And we try and we're going to continue to do that 1 because now I
35:49Speaker 0have kind of adopted that to not as much as you, but adopted the fact that if we're going to do it, it needs to be done well. Another thing that I love about just our partnership and friendship
36:03Speaker 0to think about the company, this was before, I think we had 1 employee at the time. We were kind of talking about this and we said, listen, like, you know, if this does well, we would like to like pay them over what they generally would make in the market. We would like to like help. If there's any employee that's ever going to need help, we're going to help them.
36:20Speaker 0And we both carried that same thing. We've, it's been a blessing because we've been able to at times, and then it's like, we both shared that. Absolutely. We definitely did. And we definitely,
36:34Speaker 2Will, he'll send me some tickets. He does the social media. So he gets all the outreach, right? He's the face. So he'll send me every once in a while, a text, like a screenshot from,
36:44Speaker 2from somebody who it's like somebody, a friend of somebody said like, I have this family
36:57Speaker 2And the answer is always say, of course, right away. Yeah. So that's good. Like you guys don't see that, but that, yes, that happens all the time. Of course, shit. Yes. Yeah. It's been a blessing. Yeah.
37:09Speaker 2everything only works if you just, if you give it away, it'd be great for better. You keep that mutual respect like we talked about now. It's like,
37:25Speaker 0So I'm the social media guy and I'm always thinking about how do I make it better? How do I make it better? How do I make it better? And with
37:36Speaker 0kind of flag you for this, I mean, I've got flagged for fasting posts where they ding my account and like, we've had to navigate around certain things just because of that stuff.
37:51Speaker 2and now we have, what do we have 14? Always say 14. Think we, I think we have maybe have a couple more, but whatever. 16
38:12Speaker 0being with my family and sometimes having a hard time putting down my brain and not kind of wanting to be here. And it's not because I don't wanna be with my family is because I care about the fact that, like, we
38:28Speaker 0brain off. Do you have that same thing? Like when you go on vacation with your girl, are you going to have a hard time shutting down? Well, of course. Yes. Yes, definitely. But it also helps that when I do that, when I do go on vacation, you all say, Hey,
38:41Speaker 2we got it. And so don't hire the right people. That's yeah. Hiring the right people. That's, that's just somebody
38:49Speaker 2this, you told me the quote, right? It's like, if you have a job, if you have a business
38:58Speaker 2the goal has been to not the goal is to, you know, build something. We're still working at it, but we're getting but I can leave for 2 weeks comfortably.
39:25Speaker 2That's really cool. But it also, a great motivation to stay sober. People ask me, you know, I don't go to 5 meetings anymore a week. Right? And I, and I've, I still, I'm kind of slacking on the program portion.
39:38Speaker 2And not to say anybody who's new out there, you should you should don't slack on the program portion. But You're new, It's a huge
39:50Speaker 2of all these people who depend on me. Yeah. You know? Huge. Yeah. And you, and it would all just be really bad, but I care about them a lot. Yeah. I want to keep that Both of us didn't come into this totally green. Like, you know, I was the branch manager of a mortgage company for years and Will has done,
40:08Speaker 2ran a gym like a huge I also ran when I started, I started a company when I was 21. Oh yeah. I double majored in business and criminal justice, by the way. And I started a company,
40:24Speaker 2like, 4 days later, did that for 3 months, completed that, and then they offered me a job. I said, you know what? I wanna make more money and try to do something my own. But my internship was as a probation officer
40:35Speaker 2and also in the house arrest division of that city. So I went out and then started my own, like, house arrest company.
40:52Speaker 2selling you and do doing well. That's Shooting all your profit. Yes. So the problem is-
40:58Speaker 2It wasn't sober yet. It worked, but I wasn't sober yet. And then this once I had some money in my pocket and with
41:07Speaker 2with any defense against my condition, started burning it down, but ended up selling it.
41:23Speaker 2But so I had some, I sure learned what not to do and learn what some of what to do, but I had some experience and I had some like, look, if I set my mind to something, I can do it. I can't be scared. I'm not scared of that. Yeah.
41:36Speaker 2what people don't realize is like, yeah, we started this podcast, but people always ask, oh, what should I do for a career? That's
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42:30Speaker 2Yeah. I'm just gonna you know what? I'm gonna do this for a career. So right now, I'm start here. It's hard to stay on that path. Right? Yeah. You figure out you're good at something only after you're really good at it. And you've I just looked back and went, I
42:45Speaker 2Yeah. That's an odd coincidence. Didn't really mean to do that. It's just how it happened. But only after those 10 years of of You're a student of your craft always.
42:53Speaker 0Oh, it's what you're you're really good at. You he will study and study and study and, like, be as, like, a whiz at what he's doing. Yeah. Yes. And the knowledge is out there.
43:22Speaker 0could ruin the entire batch. Like I ran a, I ran a team of sales when there were 50 deep
43:31Speaker 0shit to the floor spread to 5 and then so on. And I learned that really quickly that I needed to cut that sucker off when I saw it, if that toxic. And,
43:46Speaker 0return ratio, which is unheard of. And the reason I think that that that's the case is because we spend, we do hire the right people.
43:54Speaker 0Like our job, the people that work here are amazing freaking humans. Like they're just good hearted. They're, they have a heart to serve. They're not in it for themselves.
44:14Speaker 2And that's rare. Yeah. Is rare. And that is very true. Rare. And those who have not been like that are not here any longer.
44:21Speaker 0You get some bad apples that look like they're nice and red and and they look good, then you're like, dude, that sucker was sour. Yep. Yep. Yep.
44:30Speaker 2It's also yeah. We and we took the stance of customer I don't know. I've worked for companies. I've been parts of companies where, like,
44:37Speaker 2they've just said they've treated customers poorly just based on, oh, well, that's what the
44:41Speaker 2that's what it says right here. So sorry, I'm not helping you. Right? And I just said, look, as long as we can we just treat everybody with, common sense and common decency? Yep. You know?
44:56Speaker 0a massive detriment to ourselves, but that's fine. Don't care. It's important. Nobody's gonna say that like we're, we're
45:02Speaker 0assholes. And if they do, then they probably call everybody an asshole. I got a question for you. So I ask this a lot on my personal podcast. I'm really intrigued by it. You are a guy that started your own company,
45:20Speaker 0are born or do you believe somebody can be cultivated and grow into that? I think it's a mix of both. There I don't have, this is-
45:29Speaker 2We have asked this. You've asked me this and I already know, but I still don't, I've, I've, I've thought on both sides of this, but like
45:39Speaker 2mean, there are certain people just everybody's got different personalities. Like, sorry, some people are born a little bit more scared. It takes it takes balls to be an entrepreneur.
45:50Speaker 2Jumping into the unknown. Yeah. And the confidence to know that you can survive, like, that you can stack up against the world. And so it takes some talent. Like in sorry, a lot of that's God given.
46:02Speaker 2but it can be but you can also be learned. Like, look at all these people who these people,
46:10Speaker 2If you probably look at the rates of them being entrepreneurs, my guess would be a little bit higher. But if you were raised with a good family, I see it in my own family. My aunt and uncle
46:30Speaker 2Right? Because they were taught, they were taught like, you can do what you do. You can't, and this is just what you do. Yeah. Right. Right? People who's born poor, nothing when their parents say,
46:38Speaker 2yeah, you're you'll never you're never gonna amount to anything. You probably shouldn't graduate high school. Like, they're not gonna graduate high school. Yeah. And they're probably not gonna be successful. But then again, you have somebody in the ghetto, the worst of the worst, right? Comes from nothing. Then everybody's told him that he sucks
46:53Speaker 2and he's just risen. So watch me sucka. Yeah. It's a mindset. It's a mindset. It's a mindset, but it also, this is the nature nurture argument. You know what I'm saying? I just think that there's no,
47:05Speaker 0there has to be a- You got a little bit of a head start with the fact that you're born in an entrepreneur family, but like the dude that's born in Compton doesn't have anything. He can rise above it and his mindset, wash me. I can do anything. I think, I think that, I think that we are worth anything that we want, but, we are blinded by
47:43Speaker 0heard this too. Be nice. Well, it is nice. But what also was must be nice, you should say is the 17 hour workdays that we're doing in the very beginning,
47:53Speaker 0like, you know, like here every Saturday and Sunday and stuff too, because it was a lot of work, but then you don't have to work every Saturday and Sunday because you've, yeah. But to work in it, then it must be nice for you to go to the beach and do not work hard. Yeah.
48:14Speaker 2There's always a whole bunch of hard work that no 1 ever sees. Right? You don't see the late nights and constant
48:28Speaker 0Nobody ever sees that stuff. I think it's important to know who you are, what I've learned in business and just, you know, like the things that we've done. And,
48:36Speaker 0it's so important to just really know who you are because if you can articulate who you are and you're, you're better
48:59Speaker 0time why we've done well, I think even with this podcast and some of the businesses is because
49:11Speaker 2and that attracts the same type of people. Absolutely. Talk to any marketing company. The 1st thing they ask you is like, tell us what your story is. Tell us what your principles are, what you stand behind. Right? There's a reason. Tell us, tell us a story. Right? Yeah. We have, yeah, we have that and we have personality in spades and
49:28Speaker 0yeah. And it works for some reason, but it works. 1 Well, it's supposed to be covered in tattoos and a lot of us are sober, but we all got that personality. So I agree, man. So that
49:39Speaker 0a little bit different. Has to get on out because he's going to spend some time with his family before he leaves for Prague.
49:46Speaker 0But we wanted to do that a little bit different. Hope you guys liked it. If you didn't, you can just not listen. I mean, and watch next week because we'll continue to put out,
50:00Speaker 0what we had agreed on in the beginning and more so we really to solidify this recently is everything
50:06Speaker 0that we do, we're gonna, it's going to be a premium. We're going to do our best to make it better and better and better and better. And that's what you're going to get with anything that Will and I do in our family do together. So that's pretty cool. You want to take us on home? Here's 1 last thought, as you were saying, the last thing, you know, in
50:27Speaker 2well, my sponsor and most people's sponsors gave you an extra, gave me an exercise like,
50:43Speaker 2so I can walk around with this checklist looking for girls. Right? You fail. But yeah, because then you fail immediately. But the point is then, okay, all of those things now let's
50:55Speaker 2like you said, right, if you don't know who you are, you don't know who you stand for, how the hell are you gonna find or attract anybody or anything to you? Right? And so the 1st thing is, is that is get your own house in order and your own priorities and get yourself
51:09Speaker 0absolutely good with what of you, with you. There's that just puts on top of my head. Was cool about the story that I have about him. So there was a, I don't remember the exact situation, but so I'll keep it kind of vague, but like there was somebody that we overpaid or something like that. And he sat down to my office and we talked about it. And I said, well, like without flinch, I said, well, we need to let them know. And he said, I already did. Yeah.
51:34Speaker 0why we keep this works so well because I said without flinch and he said without flinch, already did. And I'm like, that's a freaking love you bro. Yeah. Because we weren't, we're not going to bend our integrity for money. Was a mistake of us. Like we, we kind of said, Hey, I think you guys made a mistake
51:58Speaker 2And here is why, and I don't really care who's right or wrong, but I don't, but I wanna be honest. And so we can actually just get to the bottom of this. Boom. That's it. That's the only important thing that matters.
52:08Speaker 2So, so absolutely saying like admitting when, when, when you are wrong is a great attribute to have in a relationship. Was just talking to my girlfriend last night about that. You know, it's so annoying to talk to somebody who can't.
52:21Speaker 0They're wrong. Oh my gosh. Yeah. No, you know it all. Okay, cool. Alright. Well, there's a lot of people in industry that like seem to think that they do. I always tell people, listen, if you have, if you're dealing with somebody that tells you they know,
52:32Speaker 0find somebody else because they don't know, they think, you know, like there's no definitive,
52:40Speaker 0There's a lot of things that move, but, cool man. Well, I'm excited. That was fun. Well, we took more minutes than I expected, but, it's a cool story.
52:49Speaker 0That's our story and there's a lot of people that wanna know, and I hope that you guys enjoyed it.
52:57Speaker 0since day 1 and has directed Will and I's path. I mean, we could go through 10 to 20 different things where we're like, should we do this? And then boom, it's a sign that said, yeah, feel this way. We're like, woah, that was weird. It happens all the time. So, I always say there's a bigger picture out there for him and, and, I don't know what it is yet, but like now we sit down with people that we respect and doctors and like you to learn from them.
53:22Speaker 2I was cool if you let it be man. That's cool. That's cool. You let it be. Yep. It's fun. People will be people. People.
53:56Speaker 0If you have any ideas of some solid people that we might want to ask to come on onto the, to the podcast, what we like in particular is anything a little bit outside the box of
54:08Speaker 0anything, you know, they're going to have a different perspective who you're talking to.
54:24Speaker 0does stuff very, very, very different. She's like, well, I don't think your viewers are going to like it. I said, 1st off, I think they will. And secondly,
54:31Speaker 0it doesn't matter. Because they don't, everybody that comes here doesn't need to agree with us. Like, let's have a conversation. Absolutely. Absolutely. Like, for sure. My girlfriend was sitting there just enamored by it. And I would watch that. I would watch that today.
54:43Speaker 2But she's great. Yeah. So we would to full philosophy, maybe maybe we had the, it's homey up, I mean, homeopathy
54:49Speaker 2or whatever. But when JD has referred to, he met with somebody and they asked him 4 hours about his life and like wish doctors would do it. This is who she's talking about. But her, how they, how she treats you is basically she gives you, gives you the, it's like a, kind of like a flu vaccine, but just a super microdose.
55:08Speaker 2it's like a snake char, like a snake charmer, right? They purposely inject themselves with the venom
55:14Speaker 0microdose. So they build their tolerance up. Yeah. And her that's, that is the basis of what her medicine is. Yeah. But the part that it was really stood out to me, because I didn't end up taking that stuff that she'd gave me and it wasn't because I didn't trust it. I'd gone a different direction, but what I love about that opened my eyes and I was really not that biggest fan of Western medicine. And, that's just my stance,
55:37Speaker 0but it really drove it home when I sat with her because like I had no idea what to expect. She sat with me for 4 hours,
55:45Speaker 0asking me about my life and digging into who I was as a human. I was like, Woah, she got to know me.
56:00Speaker 0it is. But I don't know, we're thinking about having her on there. So again, the point of that is like, we will have anybody that's intriguing and they don't have to agree with us because that's not, we don't have a problem with disagreeing with anybody. If it's something that you would be interested in and we would agree,
56:15Speaker 0shoot us a DM on 1 of the outlets that we have and we'd be happy to look into that for you guys. Other than that, let's get Will out of here. He's got a family to get